
“Trigger the right workflow for the right contacts.”
- Paul Duncan
Tag-based triggers are a core part of building smart workflows and now, they just got a massive upgrade. With Advanced Tag Filtering, you can create more precise, flexible, and powerful trigger conditions using new operators, multi-select support, and multiple tag filters in a single trigger.
This update gives you complete control over when and why a workflow starts.
The trigger condition formerly known as “Has Tag” is now simply called “Tag”, and it comes with three major enhancements.
Two powerful new operators have been added alongside the existing ones:
Equals to – Fires when the selected tag(s) are present
Not equals to – Fires when the selected tag(s) are not present
Any of – Fires when at least one of the selected tags is present
None of – Fires when none of the selected tags are present
These operators let you handle real-world tagging scenarios with much more precision.
All four operators now support selecting multiple tags at once.
This means you can:
Match contacts with any of several tags
Exclude contacts with multiple unwanted tags
Reduce the number of triggers needed
Cleaner logic. Fewer workflows.
You can now add multiple Tag filter conditions inside the same trigger, using AND logic between them.
Want to trigger a workflow for contacts who are:
Tagged “Lead”
But not tagged “Low Quality”
You simply add:
Tag Equals to “Lead”
Tag Not equals to “Low Quality”
This unlocks advanced negative filtering without complicated workarounds.
Trigger workflows only when all your conditions are truly met.
Handle complex tagging strategies with ease.
Fewer duplicate triggers and less clutter.
Build powerful conditions without extra steps.
Advanced Tag Filtering is currently available for:
Contact Created
Contact DND
This powerful filtering system is expanding soon to include opportunity-based triggers, such as:
Opportunity Created
Opportunity Changed
Opportunity Status Changed
Pipeline Stage Changed
Invoice triggers
More control is on the way.
Advanced Tag Filtering gives you full control over how and when workflows are triggered. With new operators, multi-select support, and multiple tag conditions in a single trigger, your automation becomes smarter, cleaner, and more reliable.
Better logic.
Better workflows.
Better results.

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